Today, supply chain is not only an integral part of most businesses. In the wake of the pandemic, it has proven to be crucial to company success and customer satisfaction. Here are 12 supply chain phrases every company needs to know in the 21st century.

1. Supply Chain

Let us start with the basics: What is Supply Chain? A Supply Chain is a network of organizations, people, activities, information, and resources involved in the production, handling, and distribution of goods and services. It includes all the steps required to create and deliver a product or service – from purchasing raw materials and components – to manufacturing, distribution, and delivery to the end customer.

2. Supply Chain Management (SCM)

Supply chain management (SCM) refers to the planning, coordination, and execution of activities involved in the production and delivery of goods and services from the supplier to the end customer. SCM involves managing the flow of goods, information, and finances across the entire supply chain. The goal of SCM is to optimize the supply chain to maximize efficiency, minimize costs, and improve customer satisfaction. Activities include procurement, production, inventory management, logistics, transportation, and distribution. SCM also involves collaborating with suppliers and other partners in the supply chain to ensure that all parties are working towards a common goal.

3. Value Chain

Value Chain is a concept used in corporate management and strategic planning to describe the various activities carried out within an organization to create value for their customers. A Value Chain consists of several activities. They range from the start of the production process to the delivery of the final product to the customer. The activities in a Value Chain can be divided into primary and secondary activities. Primary activities are those directly involved in the production of a product or service, such as purchasing, manufacturing, marketing, and sales. Secondary activities are those that support primary activities, such as logistics, technical support, and personnel management.

4. Supply Chain Planning

Supply Chain Planning involves forecasting demand, determining purchasing volumes for safety stock, and scheduling production, transport, and distribution of goods and services. It is an important part of Supply Chain Management, as it helps to ensure that the right products are in the right place, at the right time, and in the right quantities.

Learn more about Supply Chain Planning here.

5. Supply Chain Design

Supply Chain Design involves building an optimal network of organizations, people, activities, information, and resources involved in the production, handling, and distribution of goods and services. It includes strategic decisions for where to place warehouses and manufacturing facilities, how to transport goods, and how to handle the flow of information and resources throughout the supply chain.

Learn more about Supply Chain Design here.

6. Supply Chain Sustainability

Supply Chain Sustainability aims to reduce the environmental impact and improve the social and economic performance of the supply chain. It includes activities such as reducing waste and emissions, promoting ethical and responsible purchasing, and supporting the well-being of employees and communities. Supply Chain Planning & Supply Chain Design are effective methods for minimizing the environmental impact of waste and emissions.

Learn more about Supply Chain Sustainability here.

7. Sales & Operations Planning (S&OP)

Sales & Operations Planning, also known as S&OP, is a process that involves the coordination of sales and operating functions within a company. It involves creating a long-term plan for sales, production, and warehousing and identifying and solving any conflicts or problems that may arise. S&OP helps to ensure that the company can meet customer demand while maximizing efficiency and profitability.

Learn more about Sales & Operations Planning here.

8. Supply Chain Optimization

Supply Chain Optimization is the process of improving and simplifying the supply chain by identifying and eliminating inefficiency and improving the flows of goods, services, and information. This can be done through various techniques such as forecasting, warehouse management, logistics, and transport management. The ultimate goal is to increase efficiency, reduce costs, and improve customer service.

Supply chain phrases

9. Supply Chain Digital Twin

A Digital Twin is a virtual representation of real-world supply chain operations. The live data can be used in everything from quality control to inventory management. A Digital Twin can be used by engineering, production, and maintenance teams to experiment with new approaches and what-if scenarios without disrupting the actual production. The data can be fed to Machine Learning predictive models to discover previously unknown operational patterns and aberrations. It can also be automatically input into decision models. A Digital Twin will ultimately help teams explore and understand the key drivers and trade-offs in optimized plans and decisions.

10. Supply Chain Visibility

Supply Chain Visibility means having control and insight into the entire supply chain, from suppliers to customers, to make informed decisions and handle any problems or deviations. Businesses can achieve through technology that collects data from relevant sources, such as Enterprise Resource Planning (ERP) Systems, Transport Management Systems (TMS), or Warehouse Management Systems. These can provide real-time data on key figures, such as warehouse product flows and estimated delivery times.

11. Scenario Planning

Supply Chain Scenario Planning aims to identify and analyze possible future events and their impact on the supply chain. This involves creating different hypotheses and evaluating how the supply chain would respond to each one. It helps organizations predict and prepare for any disruptions or changes in demand and make well-informed decisions on how to reduce risks and optimize the supply chain. Scenario Planning can also help organizations identify opportunities for improvement and develop backup plans for unexpected events. It is a proactive method for managing uncertainty and risks in the supply chain.

12. Demand Forecasting

Demand Forecasting is the process of estimating the amount of a product or service that customers will buy. Companies use Demand Forecasting to make well-informed business decisions about how much stock they need, how much they should produce, and what prices to set. It also helps companies identify trends and patterns in consumer behavior and predict changes in demand.

Is your supply chain resilient enough?

I hope you found these supply chain phrases helpful. In the past few years, supply chain resilience has become a hot topic – and with good reason. To ensure business continuity, mitigate risks, enhance customer satisfaction, improve operational efficiency, and meet regulatory and social expectations, today’s companies need to create future-proof supply chains. How resilient is yours?

Optilon focuses on helping customers utilize their resources where they generate the most value. We are a company founded by engineers that combine world-leading technology with Nordic expertise in supply chain.


Let one of our dedicated supply chain experts help you. Book a meeting today!

That supply chains are not only the backbone of any business, but fundamental for success, has become evident in the past few years. Staying up to date with trends is imperative for any Nordic business to plan for the future and stay competitive in the global market. In this article, I share 7 global supply chain trends in 2023 to help you out.

1. Shifting focus from only cost to also risk

Looking back at the past decade, the majority of companies in Scandinavia and Northern Europe have been characterized by outsourcing their production to low-cost countries such as China. The same goes for sourcing raw materials and components. But in the past few years, the world as we know it was turned upside down. The dramatic events of the COVID-19 pandemic, the Suez Canal blockage, and the invasion of Ukraine all caused significant disruption to global supply chains.

As a result, Scandinavia and Northern European companies have started to realize that although cost-efficient, single sourcing from Asia is not very resilient to changes – regardless of size – may they be massive, like a pandemic, or small, such as fluctuation in market demand. This has now led to more companies shifting focus from only cost to also risk. And minimizing those risks has rapidly risen to the top of their agendas.

2. Reshoring – bringing production home

As part of this shift, Scandinavian and Northern European companies that are outsourcing from Asia are considering buying a return ticket. In fact, we are already starting to see examples of reshoring in Scandinavia and the Nordic countries where businesses are bringing their entire or parts of their production home.

By moving their entire production home or sourcing from both Asia and Europe, they are looking to increase their chances of withstanding failure in the primary supply chain and reduce their overall supply chain vulnerability. However, to do that, it is important to have the right tools in place for efficient supply chain planning and smart use of resources.

3. Moving towards differentiation

In the aftermath of the pandemic and invasion of Ukraine, we are also seeing an increased focus on differentiation, where companies are looking to set themselves apart from the competition through new price points and inventory strategies.

With inflation pressures, consumer behaviors and customer demands are shifting from high-end products to more affordable ones. At the same time, businesses are focusing on cost efficiency to prevent their capital from going through the roof.

To meet the demands for availability and service level – while at the same time keeping inventory costs under control – companies realize they need to become more granular and specific in how they control and optimize their inventories.

As a result, we are now seeing more businesses moving away from manual and semi-manual processes and using “one size fits all” types of rules toward differentiation, digitalization, and automation.

4. Prioritising supply chain design

Another strong trend that has emerged as a result of the increased supply chain awareness is the need for companies to improve their supply chain design. This is particularly noticeable in companies with high supply chain complexity.

Supply chain complexity can arise from several sources – network nodes and links, internal and external processes, product and service range, product design and development, supplier integration, and information and organizational complexity.

While companies are adding the cost and risk dimensions into their supply chain design, two more dimensions need to be considered to secure resiliency. The first is service level, which includes the ability to offer short lead time to customers. The second is sustainability, which includes the ability to map the current CO2 footprint and find new supply chain set-ups that will reduce CO2 emissions without a large negative impact – or even reduction – on cost or other dimensions. As the global market for emissions credits matures, this will also be part of the equation.

Companies must review their supply chain based on all four dimensions to create a shared view of the supply chain and find their trade-off. If companies can do that, their chances of securing continued competitiveness and obtaining sales will increase.

5. Creating a digital twin of the supply chain

More companies are embracing digital technologies to help them design their supply chains and outsmart disruption. One critical component of this shift is using a digital twin. A digital twin is a digital representation of a company’s end-to-end supply chain network. 

You can look at it as a sandbox extension of your supply chain: By recreating your real supply chain in a virtual world, you can apply what-if scenarios and create versions of the future to model alternative scenarios for uncertain areas within your business. This enables you to efficiently make trade-offs between risks and potential gains and conclude under which pre-conditions to use which supply chain setup or strategy. 

Instead of assessing your supply chain every third year, you can use your digital twin to review your setup annually, semi-annually, or even quarterly, as well as ad-hoc. Slowly but surely, the digital twin is becoming a key component of future supply chains. It will be the common playground for sales, sourcing, supply chain, and sustainability to gather around. It will also help companies break silos and adopt a more holistic approach.

6. Supply chain automation, robotics, and AI

Tapping into digitalization and technology, the use of automation, robotics, and AI in supply chains continues to be a strong trend. Automated solutions for supply chain tracking, inventory and warehouse management, and back-office tasks have allowed for leaps forward in labor productivity performance. The shortage of truck drivers has catapulted the transport industry into the forefront of AI and autonomous vehicles.

Although these new technologies have the potential to reshape the entire supply chain, many of them, especially AI, haven’t fully matured and reached their full potential yet. Inserting AI into a data system (ERP or similar) will not automatically generate a ready-made business strategy. As with any other data analysis, it still takes a lot of work to collect the data, transform it, and ensure it is high-quality and connected. Once that is done, you can start accessing all the business value AI can bring.

While there are efficient AI solutions today for forecasting, promotion planning, and data correction, for example, we will see more and better applications of AI, machine learning, and reinforcement learning for various supply chain problems in the future.

7. Sustainability and transparency in focus

The future consumer market will be shaped by millennials and Gen Z. If a business wants to survive in the next century, its strategies must align with the priorities and values of these consumers. Millennials and Gen Z expect companies to be more visible, active, and transparent. They don’t settle for less than proof and demand sustainable supply chain practices addressing climate change, human rights, and corruption.

As a result, the tracking trend is intensifying. More companies are using RFID tags, QR codes, and blockchain technology to identify and track the entire chain of movement on the way to the end consumer. Tracking also provides companies with better data for improving supply chain operations, reducing costs, and proving a product’s origin.

With the increasing demand from millennials and Gen Z, we are also seeing companies shifting from linear supply chains to circular supply chains to minimize waste and environmental impact. This shift is a no-brainer for some companies, while others struggle to find a suitable circular supply chain model.

How efficiently do you use your resources?

Supply chains are no longer a marginal concern for businesses. Today, supply chain knowledge and experience should have a given place in the boardroom as more companies realize supply chain is about much more than merely cost reduction. It is a possibility to differentiate, create strong offers, and stand out from the competition. At Optilon, we believe Nordic companies have the potential to be the most competitive in the world. They just need to use their recourses more efficiently than their competitors to get there.

Do you need the help of a supply chain expert? Book a meeting today!

Welcome to a Recap of The Optilon Supply Chain conference 2022, held on September 8, 2021.

Disruptions come in many forms, and in recent years Supply Chains have faced numerous highly disruptive risk events. Supply Chains are also influenced by sustainability, customer demand precision, and customization in delivery.

A proactive response requires visibility, adaptability, and agility. For many companies, this means re-imagining the Supply Chain and balancing the tradeoffs in new and effective ways.

This year’s topics

  • SUSTAINABILITY

  • DATA-DRIVEN

  • DISRUPTION

  • TALENT DEVELOPMENT

  • COLLABORATION

About the event

This premium event is dedicated to helping optimize the business through the Supply Chain. Our emphasis is on enhancing experiences and embracing disruption and innovation to re-imagine the Supply Chain and build competitive advantages.

Join leading thinkers and practitioners at the Optilon Supply Chain conference to explore best practices, opportunities, and challenges of optimizing the business through the Supply Chain.

Why watch the recording?

You will get an insight into:

  • How do Nordic companies perform compared to others in terms of sustainability?
  • How mature are my organization’s current capabilities?
  • What could I gain by better collaborating with my network?
  • How is customer behavior changing, and how do my relationships with customers need to change due to disruption?

Key-Take-Aways

While trying to re-imagine the future Supply Chain – at this conference, Optilon would like to support your journey with inspiration on:

  • Why is there a need to disrupt our current way of living, working, and being
  • How you can harness the power of data and create competitive advantages
  • How can you empower and engage your employees in the sustainable agenda and ensure progress
  • Why collaborating with the broader ecosystem is key to responding to the broader ecosystem

This year’s conference was again carried out in a dynamic environment with inspirational speakers worldwide. Come and join us. It is free and online!

Who should watch it?

  • Supply Chain Managers
  • COOs
  • Production Managers
  • S&OP Managers
  • Planning Managers
  • Planning Professionals
  • Supply Chain Data Analysts
  • IT Managers
  • Sustainability Managers and Professionals
  • CEOs and CFOs
  • Head of Digital Transformation8

Covid-19, labor shortages, and disruptions, in general, have created global Supply Chain nightmares and revealed a need to modernize the Supply Chain with modern technologies and data-driven approaches, especially within the planning area. The utilization of AI and machine learning is helping to modernize the Supply Chain. More can though be done. A recent report is stating that only 8% (1) of the companies are able to mitigate Supply Chain disruptions due to their maturity.
The key question is: How does the leader succeed with technology and a data-driven approach when maturity is low?

Cultural change is critical

Companies and Supply Chains have been working to become more data-driven for many years. Some have done this with mixed results. Everyone understands by now that those that are able to utilize data to make more informed decisions will stand out in the competition compared to those who do not.
The biggest challenge for organizations working on their data-driven approach might not have to do with technology at all. Cultural change is the most critical business imperative. Becoming data-driven is about the ability of people and organizations to adapt to change.
Long-established companies, which have been successful over generations or centuries, are unlikely to change overnight. Becoming data-driven represents a business transformation that is playing out over the course of a generation.

Barriers to becoming data-driven

Achieving data-driven leadership remains an aspiration for most organizations — just 26.5% of organizations report having established a data-driven organization (1). Second, becoming data-driven requires an organizational focus on cultural change. According to the report, 91.9% of executives cite cultural obstacles as the greatest barrier to becoming data-driven.

1. Understand the stakeholders

It is not a technology issue. It is a people challenge. The task of being data-driven keeps getting harder. Today, companies encounter vast new volumes of data, as well as new sources of data. Data cuts across traditional organizational boundaries, often without clear ownership. The fluidity of data compounds the complexity of managing this asset in a way that consistently delivers business value.

2. Adopt a new mental mindset

Becoming a data-driven organization is a journey, which unfolds over time, measured in years, and sometimes decades. Becoming data-driven requires a different mindset. Organizations must be prepared to think differently. There is no shortage of analytic algorithms. These need to be matched by critical thinking, human judgment, as well as creative innovation.


3. Fail fast, learn faster

Leaders must understand that individuals and organizations learn through experience, which often entails trial and error. It has been said that failure is a foundation of innovation. Companies that are prepared for faster iterative learning — fail fast, learn faster — will gain insight and knowledge before their competitors.

4. Focus on the long-term

Data leaders appreciate that the data journey is a transformation effort that unfolds over time. Becoming data-driven is a process. The French writer Voltaire famously said, “Perfect is the enemy of good.” (2) Perfection is rarely achievable. Data-driven companies recognize that success is achieved iteratively. Successful organizations expect to be at this for a while. They focus on the long-term.

As many as 85% of companies want to have a digital Supply Chain in place within five years. But companies’ roadmaps often only have a three-year horizon. And all the disruptions of the past few years have only intensified the short-term focus (3).

5. Decide whether it is optimization or transformation

Many companies confuse digital optimization with digital transformation. As an example of digital optimization, you have retailers which implement technologies where you can shop without physically having to pay at checkout. Instead, smart technology registers what they take off the shelves and the amount is debited automatically. This is not a new business model, so it’s not a digital transformation.

Companies that enable consumers to use an app to order groceries for home delivery have introduced a new value proposition that can help them to attract new customers. This could even be linked to a new revenue model, such as a subscription. This is indeed a new business model, and it also has a major impact on the Supply Chain. The key question here is, what do you want to achieve – digital optimization or digital transformation?

New technologies can help to reduce costs because they allow for example planners to create a schedule faster. They can also be used to improve the quality of decisions or to plan things that were impossible to plan in the past. The key thing to do though is to determine where you currently stand in terms of maturity and which steps you need to take to improve it.

With inspiration from:

Reducing Emissions in the Supply Chain is Crucial to Tackle Climate Change

Climate change is the biggest challenge of our time. To meet the Paris Agreement and limit global warming to well below 1.5 degrees, there is an urgent need to decarbonize global emissions. This has been a well-established fact for several years. And when it comes to driving global change, companies of all sizes have an important role to play.

As a result of the increased focus on sustainability in recent years, expectations on companies to monitor and reduce their environmental impact have also increased drastically. We have, therefore, asked 400 Nordic companies how they work with these issues. Our study shows that most companies (two out of three) already measure and report at least one out of the three Scopes of greenhouse gas emissions. But many seem to underestimate the share of emissions from their value chain (Scope 3 emissions).

Emissions from the value chain account for more than 70 percent of a company’s total greenhouse gas emissions. Underestimating the share of Scope 3 emissions thus imply a risk in a company’s way towards reduced emissions. This is something that needs to be highlighted to drive change on a large scale. Focusing only on emissions from the own operation is not enough. Rather, companies can improve their climate footprint substantially by optimizing their supply chain.

In our first-of-a-kind report, we have taken a closer look at how Nordic small and medium-sized companies (SME:s) and large companies within different sectors work with targets for eliminating greenhouse gas emissions, what Scopes of emissions they measure and report, and how they work to reduce emissions from their value chain. We have also collected our best advice on how to create a more sustainable supply chain.

Some of our Key Takeaways from the report

  1. More than four out of five Nordic companies have set sustainability goals that they work towards.
  2. Up to half of Nordic companies have set a target for eliminating emissions.
  3. Four out of five Nordic companies with a target for eliminating emissions plan on doing so within the next ten years.
  4. Large companies are more likely than SME:s to set targets for eliminating emissions
  5. There is a clear similarity among the Nordic countries although they all vary in mindset and focus.

Read about all the findings and more from the report below.

The industrial economy is coming to an end and a very different economy is emerging – with new technologies, new business models, new roles, and a new mindset. The next economy will be focused on solutions, that are constantly changing and reconfigured in response to end users’ changing needs. A shift that is also driven by a mixture of the necessity to become sustainable and rapid technological development. What will this mean to the Supply Chain?

 

A new underlying logic for running the business

In the 19th and 20th centuries, the machine was a metaphor for society. Industrialization was based on automated, mechanical mass production, and capitalism with its focus on money and growth was the underlying logic of the economy. Then came computers, and with digitization came an economy that was based on bits and information – increasingly virtual and detached from the limitations of the physical world. The next transformation is moving toward a technological paradigm characterized by living systems and biology, which can support our well-being in the future in a stable and sustainable way. We will mobilize biology to deliver what we currently produce with fossil energy, chemistry, and mechanics.

 

Three connected transitions

According to Peter Hesseldahl, journalist, and author of the book “When technology comes alive, and life becomes technology” we will see three connected transitions when transitioning to the future.

  • Our relationship with technology: New powerful technologies like artificial intelligence and biotechnology will change humans’ relationships with technology.

  • Our relationship with nature: Our relationship with nature and the ecosystem must change from domination to partnership.

  • Our relationship with each other: At the same time, we are leaving the industrial society and logic and moving towards a new economy based on other values than just money, and in which the distribution of power and wealth must be renegotiated.

The whole idea or basis for the above three transitions is, that they must turn out well for the entire transition to succeed in creating a thriving world.

Supply Chain to be seen as a living system

Digitization is reshaping the fundamentals of the Supply Chain. It changes the culture to one which is more adaptive, resilient, innovative, and customer-centric. The organization must be seen and function as a living system – not just a mechanical one.

Living systems are ecosystems. There must be a balanced interaction between the many different parts of the system, otherwise, it will collapse. If one wants to thrive in the long run, one must ensure that all other elements of the system thrive as well. Therefore, concepts such as circularity, resilience, and regeneration become essential. There is a wide range of characteristics and principles that recur in all living systems. Often, they are almost the opposite of the rules of the game we have created in the mechanical and digital economy. Also in the Supply Chain, as well as in the business in general, we must start acting in accordance with the principles of ecosystems.


Principles for re-imagining

How can we learn from how living systems work and use them as principles that are relevant to guiding and shaping the future approach? Here are a couple of examples that can help you re-imagine the Supply Chain in the living economy:

Example 1: Resources kept within the limitations of the ecosystem

An organization cannot function in isolation. It is supposed to be in constant interaction with the environment. The world consists of interconnected and interacting systems. Just disassembling and examining individual components will not provide an understanding of the relations and interactions. That could potentially mean that the Supply Chain must be configured within the limitations of the ecosystem. As opposed to today where resources are seen as abundant and inexhaustible.


Example 2: Ecosystems are circular

The waste from one process becomes raw material in other processes. An ecosystem consists of a multitude of creatures and organisms, each evolved to play a specific part in the vast streams that transform materials and energy into everchanging forms. It is a balanced interaction where everyone plays a part so as not to break the chain.

It would most likely mean an end to mass production and standardized solutions. Instead, it is time to invent instances- solutions for specific contexts. It will also mean an end to scaling and providing similar solutions to the whole world. We will see more diverse, decentralized, and local solutions. Manufacturing, and running of the operations in general, will be done on flexible platforms as opposed to fixed platforms, as we see it today.

Example 3: Reconnecting with each other is key

On the more social side, we will see an urge to reconnect with each other – and nature. An economic model where one simply gobbles up nature and spits out the waste is not sustainable- and likewise, an economy that consumes people to create money is not a durable strategy. The system needs to be balanced to create long-term well-being for everyone. We will hence see an urge to regain individual freedom to compete and create but in a new format expressed as responsibility and accountability. Humanity, empathy, and creativity are crucial competencies.


Welcome to the living economy

So, as mentioned in the beginning: The industrial economy is coming to an end and a very different economy is emerging – with new technologies, new business models, new roles, and a new mindset. The next economy will be focused on solutions, that are constantly changing and reconfigured in response to end users’ changing needs. It is also an economy shaped by very strong demands to reduce CO2 emissions and impact on the environment. It is a highly complex economy, which connects large numbers of players by using extreme amounts of data.

Interestingly, all of this leads to solutions that can best be described using mechanisms and concepts found in biology and living systems: Ecosystems, circularity, balance, feedback and tipping points, and adaptability. This has implications for Supply Chains, production, retail, and recycling: Atoms – physical products and materials will increasingly become local. Bits and data will be global.

Source: With inspiration from Peter Hesseldahl’s  “When technology comes alive, and life becomes technology” published in Mandag Morgen and as a book.

Peter Hesseldahl is a journalist and editor of digital transformation at Ugebrevet Mandag Morgen – a weekly Danish business magazine. As an in-house futurist, Hesseldahl has previously worked with trends, scenarios, and strategies for LEGO and Danfoss. He has also consulted extensively on future issues for ministries and large companies such as BNP Paribas and Shell. Hesseldahl is the author of 7 books, most recently “Transition to the Future. When technology comes alive, and life becomes technology”.

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