At the Optilon Supply Chain Conference 2025, industry leaders gathered to tackle the realities of todays challenges. In a time of global uncertainty and rapid change, the conference focused on how resilient, agile, and smart supply chains can drive future success in a world of Business as Unusual.
A highlight of this year’s event was the launch of the Optilon Spotlight, a new initiative created to recognize and celebrate outstanding customer achievements. Spotlight highlights real journeys of transformation, showing how companies are turning challenges into opportunities through innovation, collaboration, and mindset.
This year, three companies were awarded for their remarkable accomplishments:
Global Impact Award – IKEA
Recognized for a planning transformation that improved precision, scalability, and efficiency. Their advice to others: “Always think across four dimensions, process, tools, people, and technology. One cannot work without the others, and change management is key.”
Design for Growth Award – Synsam
Honored for moving from fragile Excel-based planning to a robust replenishment system. Reflecting on their journey, they said: “Before, we were nervous if the Excel-macro was going to work or not. Thats where we decided to contact Optilon and we got this new system SO99+, which has been a great journey for us.”
Long-term Partnership Award – Thule
Celebrated for nearly two decades of collaboration with Optilon. Looking back, they highlighted a major shift: “The biggest impact has been changing our mindset, moving from only focusing on forecasts to looking holistically at inventory, service levels, and availability for our customers.”
Together, Synsam, IKEA, and Thule show how businesses can turn challenges into opportunities, and how the right mix of innovation, collaboration, and mindset creates long-term impact.
Want to experience more from the event?
- Watch the full Spotlight Award video
- Explore the conference photo gallery
- See what others thought about the event.
