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Business intelligence and supply chain visualization is an important part of Optilon projects and an area where we are working with tools such as Tableau.

An important part of our project is to visualize all results in an easy, intuitive and efficient way. Both to supply chain professionals, managers and others involved in the organization. A good distribution of the findings is critical to its success. We also believe that Business Intelligence and Supply Chain Visualization, in other words a good visualization of the company’s situation in general and from a supply chain perspective in particular, contributes to important insights and allows for performance improvements. Supply Chain Visualization and BI is therefore an important part in all our projects.

Trends in BI

Gartner, the world’s leading IT research and advisory company highlights that one of the most important trends in BI is future analysis. They mean that companies using historical information and data trying to predict the future double their potential to overcome their competitors. This is obviously gratifying for Optilon since all the projects we undertake is to help out clients in planning and predicting the future. Two other trends highlighted by Gartner is Big Data and In-Memory Analysis. These areas have been identified as very important for our customers as well. The ability to quickly, easily and cost effectively analyze large data sets by downloading it to the individual PC is a prerequisite for our customers running to embrace the results of our optimization tools.

(For more information on Gartner’s trends, see CIO’s website

Optilon have chosen to work with Tableau

To satisfy the wishes and needs of Optilon’s projects, we have chosen to work with Tableau in the BI area, they offer flexible products designed to visualize and make available various types of large amounts of data. Gartner estimates Tableau’s product Tableau as one of the most powerful BI products. Tableau Desktop is based on cutting-edge technology from Stanford University that lets you analyze data using drag and drop. You can connect to data sources in a few clicks, then visualize and create interactive dashboards with a few more clicks. Behind the Tableau are several years of research to build a system that supports people’s natural ability to think visually. You’ll create beautiful, information-rich data visualisations. Tableau is so easy to use for all Excel users can learn it and get great results with minimal effort. Moreover, it is 10-100 times faster than existing BI solutions.

Why Tableau?

  • Faster, easier data management – Do you work with really large data sets? Tableau interact with databases and spreadsheets in all sizes, in seconds.
  • Childish ease of use – Intuitive drag and drop tool that lets you view information in real time.
  • Smart, useful and beautiful instrument panels – Combine multiple reports and views with live data in user-specific dashboards. Make them for yourself or share with your colleagues.
  • Direct coupling – With Tableau, you can easily connect to a database and immediately begin to analyze it, unprepared as the universe or cubes.


Tableau has more than 39,000 customers worldwide.

Over 90 percentage of Tableau customers renews their license every year.


It only takes 1 click to build a map in Tableau.

Try Tableau for 14 days!

Please contact Optilon’s Sales VP Sales & Marketing Jens Stenquist on +46 709 379 285 or