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Absolut Improves the Production Management

An increased production complexity made The Absolut Company look for a better and more efficient way to manage the production of the most exported food and beverage product in Sweden.

About The Absolut Company

Absolut Vodka is the world’s largest locally produced vodka, fully based on Swedish winter wheat. Since the start in 1879, it has been manufactured in the small town of Åhus in Sweden. As 99% of the production is exported, it is also Sweden’s single largest food & beverage exports, with 75% shipping from the small harbor of Åhus. Due to its climate neutral production, the Absolut Company’s distillery in Åhus is also one of the world’s most climate efficient distilleries. This puts a lot of pressure on the supply chain;  there is little or no room for mistakes and everything needs to run smoothly, not least in manufacturing.

A need for change

With the purchase of the company from the Swedish government in 2008, Pernod Ricard initiated a transformation of the brand. This had a large impact on the manufacturing process. During five years, the number of SKU’s rose by 19% as the number of core flavors increased from 11 to 18 and the number of limited editions went from 2 to 12, an increase by 600%. In contrast to the highly automated production process, production planning process was a manual task. Forecasting and production planning was performed by only one planner, with the help of spreadsheets. But as complexity rose, a change was necessary and The Absolut Company started to look at alternative set-ups.

The Absolut Company chose Optilon as a partner after a thorough evaluation of several candidates. A key factor was Optilon’s ability to integrate best-of-breed solutions for production planning, demand forecasting, inventory optimization, and replenishment into a seamless process. Along with this, a key criterion for a new way of working was the ability to automate business processes. Also, The Absolut Company had clear targets regarding service levels towards its parent company. Optilon proposed a solution that can guarantee product availability according to targets, with minimal investments in finished goods.

“Quality is paramount for us, especially when it comes to production as we leave nothing to chance. We have carried out a thorough evaluation of alternatives and view Optilon as an exceptional solution provider when it comes to improving our logistics and production processes,” said Peter Neiderud, Director Supply Chain and QE, The Absolut Company.

The challenges The Absolut Company faced were:

  • An increased production complexity
  • A limited number of resources for planning tasks
  • Pressure to secure availability towards the Pernod Ricard Market Companies
  • A need to ensure lean principles in production, thus minimizing environmental impact

An integrated solution

Through a high level of automation in planning, proactive decision making, and optimized production sequences, challenges were resolved. Service Optimizer 99+ from ToolsGroup was put in place for demand management, fulfillment and replenishment, while Compass from Plannet was implemented for production planning in Åhus. With a fully integrated yet user friendly solution, one planner is still in control of the entire forecasting and production planning process. At the same time, the new way of working did not come without challenges, but these were accounted for.

Peter Neiderud, Director Supply Chain and QE, understood that this was a major project, necessary in order to move to a new era of Absolut Vodka while honoring traditions and continuing the manufacturing in Åhus.

“Don’t underestimate the time and resources needed when implementing new software. Always expect problems with master data. Also make sure that you have good support, as great help makes it a whole lot easier”, commented Peter Neiderud.


An ever-more demanding production planning process, and targets regarding availability were accounted for. Overall production efficiency and product availability improved. All of this did not require further investments in resources and competences, as one person still controls the whole end-to-end process.

“We went from a time consuming manual planning to full focus on optimizing. Now we can plan even further ahead and our next goal is to get a “GPS-function” for planning, we will tell it where we want to go and it will draw the map,” said Peter Neiderud.

“It has been a good challenge adding business value using front edge planning technology and moving The Absolut Company forward to the next level of planning process efficiency. We are proud of the team work and to be an Absolut supply chain partner. The Absolut Company is a mature company with many skilled people, great knowledge and experience in what they do, resulting in a project with clear requirements to fulfill.” says Jim Thulin, Business Area Manager Food & Beverage at Optilon.

About Optilon

Optilon creates business advantage through solutions based on leading supply chain applications. Optilon takes a holistic approach to planning and optimization for companies within both manufacturing and trade, implementing market leading solutions and processes. Optilon uses its expertise to choose among the leading and most innovative applications on the market.

About ToolsGroup and SO99+

ToolsGroup works with demand driven planning processes. Their software SO99+ analyzes the demand history to create the best possible forecasts. ToolsGroup’s solutions supports areas such as demand planning, S&OP, campaign prognoses, replenishment and inventory optimization. Their “Powerfully Simple” philosophy means that the software supports high intelligent decision making while it is easy to use.

About Plannet and Compass

Plannet is a leading provider of advanced software solutions for the manufacturing industry. Thanks to the technological excellence and versatility of its COMPASS software suite, Plannet is able to offer advanced purchasing and production planning, scheduling and execution systems.

Do you want to know more about how Optilon supported The Absolut Company?

Please contact Area Manager Jim Thulin on
+46 73 373 88 12 or